An external shop sign or a retail fascia above the outside of the shop or even a sign situated within the window plays such a crucial role in attracting customers that it’s incredibly important that it is done right as customers tend to judge you by your cover and it only reflects on how professional you are as a business A shop sign that looks unprofessional or one that is badly executed will inevitably lose you business. Retail fascias are an interesting division of sign making because of all the different possibilities which range right across the spectrum from simple black text on a white background to 3D back-lit neon lettering illuminated by lights. You really do have a blank canvas to create exactly what you want and the sky is the limit!

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